Your database of customers and clients, even your list of competitors, are incredibly valuable assets! How could you expand your network, or your community, and provide value to these people? Find the answer, and watch your business explode!
Here's a small example from one of my customers. A Chiropractor routinely closed her office each evening and the building sat empty. By allowing other professionals (her colleagues and her "competition") to use the building for workshops and seminars, she earned a small amount of rent, but more importantly, those people were advertising her location and building her reputation in the community. The synergy proved extremely profitable!
Thousands of businesses have discovered the value of "joint venturing" by allowing another business to announce a special service to their current customers. Others have discovered new markets or new uses for established products and seen their sales skyrocket!
What assets are you sitting on? What tools, knowledge or skills are not being shared with the world and not being used to expand your profits and enhance your community? Find those hidden assets and put them to work!
Dustin C. Mitchell
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