Here's a simple rule: Making money is hard; being of service is easy.
And here's the brilliant corollary: If you can serve enough people, they will give you money out of gratitude.
Too many business people go directly for the money and find it awfully hard to get ahead. Money does not want to be trapped or tricked or corralled. Money is a reward for the service we provide to others and in some strange way, it flows to those who serve.
Do you need a good business plan, good people and good products? Of course! But the primary focus must be on providing value and serving your customer. If you do that, and do it with honesty, style and enthusiasm, the money will follow. It always has and always will.
We all prefer doing business with people we like and trust. We prefer doing business with people who make things easy, who serve us well, who stand behind their product or service, and do it with an easy smile and lots of grace.
Only rarely is a deal based primarily on price. I routinely drive past businesses (grocery stores, lawyers, repair shops) who might offer a lower price in order to do business where I have confidence in the service I'll receive. I bet you're the same way and in business, you want to use that to your advantage.
Find a way to provide extraordinary service and the money will follow. That's been my experience and I trust it. I think it'll work for you, too.
If you would like coaching to improve your bottom line and the quality of life you experience in both work and play, contact me. Let's make the future far more profitable (and fun!) than the past.
Dustin C. Mitchell

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